Why Visuals Matter
When it comes to quality product images, you already know why they’re good. Quality lighting and art direction builds trust in the consumer and makes the product more desirable.
What About Tangible, Real Statistics?
• Shoppers overwhelmingly rely on visuals, with almost 9 out of 10 online shoppers saying that having high quality product photos is one of the most important factors in making a purchase.
• High quality imagery can nearly double conversions, with product pages featuring high resolution photos enjoying a conversion rate up to 94% higher than those with low quality images.
Professional photography translates into real ROI. E.g Shopify stores investing in professional visuals seeing conversion rate increases of up to 30% alongside as much as a 25% reduction in product return rates.